Kia ora. We’re Mura.
We’re a creative agency.

We work with brands to unpack and refine their story and values, designing a brand identity that’s meaningful and engaging for both audiences and employees. We also create stunning brand assets and guidelines, and develop strategies and playbooks to activate brands and bring them to life.

We define problems and design strategies and ideas to engage people and influence how they think or act. We've worked across brand building, product launches, event promotion, recruitment, EVP, acquisition, social marketing, and more. We know that while campaigns, advertising, and content are common solutions—and they can be great—sometimes a better solution might be a product, a partnership, a community activation, or even a haka, or something else entirely.

To ensure we're always solution-first, we've structured ourselves so we aren’t incentivised to make the solution match the internal resources we happen to have. Instead, we find the best solutions and partner with the right people to deliver them. We design and write copy in-house, and work with trusted partners for film production, website development, PR, experiential, or whatever is needed based on the solution we've defined.

We're 100% Māori owned and our culture and values are Māori. That makes us a creative agency...that happens to be Māori. We do what other creative agencies do, plus we're able to draw from mātauranga Māori, contemporary Māori culture, Māori networks and Māori ways of working. It doesn’t mean we seek Māori solutions—it's always about seeking the best solution, whatever that might look like. It just means Māori thinking is always part of the process, so it's another way to unlock fresh ideas. Which is why we believe it holds potential for any brand, any audience, and any brief.