Alex Hirini - Founder

Our founders bring decades of senior-level experience from some of the world’s leading agencies, working across multiple brands, categories, and disciplines.

  • Waitaha-a-Hei, Raukawa

    16 years at leading network and independent agencies from Publicis in London to Stanley St in Aotearoa. A strategic and creative thinker with experience across multiple sectors and disciplines including brand strategy, acquisition, product launches, PR, direct marketing and social marketing and behaviour change. Multi-skilled, from strategy, to ideation, to writing, to project plans.

    Bachelor in Marketing.
    Diploma in te reo Māori.
    Diploma in Film.

  • Te Rarawa, Te Aupouri, Ngāti Kahu, Ngāpuhi

    36 years working at organisations like ColensoBBDO, Saatchi&Saatchi, Lowe Worldwide, Ogilvy, and Whakaata Māori. Experience across multiple sectors and disciplines, and specialist in art direction, design, branding, and organisational values.

    Diploma in Design, Photography, Illustration
    Diploma in Whakairo (Carving)
    Diploma in Advertising.

He kāpura iti i te uru mura katoa te pae rae.

A small flame in the thicket
spreads to the furthest horizon.

Our name comes from this whakataukī which talks about sparking ideas that take hold and spread into movements. It speaks to Mura’s purpose in two ways. Firstly, we’re forever grateful to the daring spirits who ignited the sparks that have kept our culture burning brightly, creating a better Aotearoa for all—we stand on the shoulders of giants. Secondly, we have a duty to fan the flames for future generations.